Have you ever wondered why sales managers are so insistent that you cold call?
Have you ever wondered why many companies will not even consider a marketing budget, and instead mandate cold calling, make it a job requirement, and tell you you’ll be fired if you don’t do it?
Doesn’t it seem a bit strange that you’d […]
We’ve all heard the term KISS at one time or another - “Keep It Simple, Stupid.” However, the majority of salespeople violate this basic principle more often than not.
Let me start with some examples of what I’m talking about. At one position I held, I sat next to someone who could have been a top […]
I came across an article today that explains how companies can successfully implement a company-mandated sales plan and be sure that all of the salespeople are following it.
I found the advice given in that article to be deeply disturbing to me, especially since it is new and not from a twenty-year-old book from the old […]
As more and more people enter the sales profession, less and less are utilizing cold calling as their prospecting technique of choice.
Why is this happening? Why is cold calling going away?
There are several reasons. First of all, prospects have become so sick and tired of cold calling that they have reached the point of total […]
I receive e-mails on a regular basis from people who state that cold calling is working perfectly well for them and that they’ve become quite successful by it. That’s fine - as I’ve always said, if it works for you, then keep doing it. My materials are for people who either are not getting results […]
Sales managers frequently approach me for advice on how to keep salespeople motivated, especially when sales reps get into a rut - and seem to keep slipping deeper into it. Telling managers what not to do usually solves the problem. Most managers do things to de-motivate salespeople without even knowing it.
Let’s take the idea of […]